Hit a setback when handsome groom pointed out that rice doesn’t require preservatives to travel. Grains generally don’t. That deflates my USP. I can probably still use the local rice angle. It’s so rich and interesting! But the why … Or maybe I need a whole new USP. I really liked the weird grain. Also,… Continue reading USP Deflation
Have gotten serious again about coursework after the hiatus for building, the layoff, and Tiny House Jamboree. Have signed up for Joshua Boswell’s Simple Path to Success: 12 Weeks to Winning Clients for a Lifetime. It’s kind of intense. Right now it’s Foundations week, so I’ve sent in the questionnaire, obtained the required books and… Continue reading Amp it Up!
Studied more about the effects of artificial colors and preservatives. More is known about these effects on humans than dogs.
Neglected to mention that I noticed over the weekend that the Retread doesn’t even have a trial version of Office, so .docx documents were opening in Wordpad. Downloaded and installed LibreOffice. Liked it a lot on Linux Mint, so went there instead of OpenOffice. Got my longhand notes into Google Drive this morning. Still feel… Continue reading Monday morning
Went through the info sheet again, with the chart of features/benefits in it. I had fleshed out primary benefits but not deeper benefits, so did that this morning. Most of the primary benefits point to satisfaction at being a great pet parent. Pride. Also fleshed out USP and set up space for Big Promise and… Continue reading Sunday morning
Did not do much in the world of copywriting. Did take new pictures for my website. Friday I looked at how Zuke’s advertises. They emphasize devotion and togetherness.
The Retread needed more configuring, to include anti-virus. Got it hooked up with Google Drive as well. So not much writing. Today, got all the draft headlines from Tuesday into the document. Some of these are quite good. Some quite the opposite. Now back to Part 3, p. 3-96.
Wrote lots and lots of headlines today for Puptastic. Also wrote down phrases I could maybe use, and ideas. The Retread arrived this evening. Set it up with very little hassle. It is performing wonderfully. I am so satisfied.
I’m frustrated. I want to make progress on the dog treat research but the computers I have access to at home are not up to it. The baby Dell drags and grinds. The red Dell overheats, so it can’t run for long. I found out that the mobile bookmarks are not syncing as I expected,… Continue reading The weekend
I lost track somewhere. Just saw a mention on the forum about journaling and realized I haven’t been doing it. This morning, more research, fleshing out features and benefits. Johnny was sick with intestinal blockage yesterday so I stayed home all day. Spent about half the time researching for Puptastic and half studying Tested Advertising… Continue reading Thursday and Friday