copywriting

USP Deflation

Hit a setback when handsome groom pointed out that rice doesn’t require preservatives to travel. Grains generally don’t. That deflates my USP. I can probably still use the local rice angle. It’s so rich and interesting! But the why … Or maybe I need a whole new USP. I really liked the weird grain.

Also, how about a lift note from Zak George? Especially if I can find some real-world experience to write about.

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