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Month: August 2016

copywriting

USP Deflation

August 17, 2016January 6, 2020 SpringLeave a comment

Hit a setback when handsome groom pointed out that rice doesn’t require preservatives to travel. Grains generally don’t. That deflates my USP. I can probably still use the local rice angle. It’s so rich and interesting! But the why … Or maybe I need a whole new USP. I really liked the weird grain. Also,… Continue reading USP Deflation

copywriting

Amp it Up!

August 17, 2016January 6, 2020 SpringLeave a comment

Have gotten serious again about coursework after the hiatus for building, the layoff, and Tiny House Jamboree. Have signed up for Joshua Boswell’s Simple Path to Success: 12 Weeks to Winning Clients for a Lifetime. It’s kind of intense. Right now it’s Foundations week, so I’ve sent in the questionnaire, obtained the required books and… Continue reading Amp it Up!

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