copywriting

Thursday and Friday

I lost track somewhere. Just saw a mention on the forum about journaling and realized I haven’t been doing it.

This morning, more research, fleshing out features and benefits.

Johnny was sick with intestinal blockage yesterday so I stayed home all day. Spent about half the time researching for Puptastic and half studying Tested Advertising Methods by John Caples.

I don’t remember what exactly I did Wednesday or Tuesday night. Good chance it was more Caples and dog treat research.