Services and Estimated Investment

Direct Mail – Lead Generation Projects

Service

Estimated Investment

Sales Letter — Long Copy Package

$1,800-$5,000

Postcard or Double Postcard

$675-$1,500

Self-Mailer

$675-$2,500

Brochure (3-Panel)

$675-$1,500/Page

Web/Email Copy – Lead Generation Projects

Service

Estimated Investment

3-Month Lead Generation Package

$3,000-$5,000

Email — Short Copy

$225-$2,000

E-zine Ad

$225-$1,000

PPC Ads with Keyword Research

$75-$350/Ad

Website — Landing Page

$850-$3,000

Email Autoresponders (Series)

$90-$1,000/Email

Newsletter

$720-$1,500

Blog Post (Depending on Length)

$100-$800/Post

Article or Advertorial

$1-$1.50/Word

Web Projects

Service

Estimated Investment

Website — Home Page Update

$1,350-$3,000/Page

Website — Category Page Update

$450-$1,000/Page

Website — Product Page Update

$350-$800/Page

Website — Order Page Update

$350-$800/Page

Website — New Non-Landing Page

$650-$1,200/Page

Microsite

$2,700-$7,000

E-book

$1,800-$7,000

Social Media Posts and Monitor/Manage Feeds
(1-2 Hours Per Day, 5 Days Per Week)

$900/Month

Other Projects

Service

Estimated Investment

Discovery + Single Project Overview

$500

Discovery + Marketing Project Roadmap

$3,000-$5,000

Instruction Manual

$1,800-$7,000

User Guide

$450-$1,000+

How-to Guide

$450-$1,000+

Buying Guide

$450-$1,000+

Case Study

$1,100-$2,000

Special Report (White Paper)

$1,800-$7,500

Press Release (1-2 Pages)

$450-$1,000

Online Video Script

$450-$1,000/Minute Runtime

Catalog Copy

$100/Hour

Copy Editing

$100/Hour