copywriting

Monday afternoon and Tuesday morning

Yesterday I did exercise #10 with the features and benefits of electric can opener. Had to wait to get to work to do that as I don’t have one. Actually almost forgot and did the assignment half an hour before time to go home.

Updated the website with photographs from Sunday. Looks more welcoming and human now. Will continue to take pictures from time to time and replace them.

This morning I put the features of Puptastic Naturals into the Google document and started to research them. This is where frustration over this computer is building. Web pages have a lot of dynamic components that the baby Dell just cannot handle, even running Linux Mint. Research is going to have to wait until I get to work.

I hate that a lot. I’m up now, in the morning. I want to do stuff now. At work I need to do annual reviews.

I did get some research done regarding sources of protein. Already seeing that “authority” websites flatly contradict each other on aspects of dog nutrition.

In addition to research:

  • Need to create the couple who founded Furry Friends Natural Products in 1990.
  • Need to decide what the treats look like.

Picked up my inter-library loan of Tested Advertising Methods by John Caples. If it proves to be particularly useful, I’ll try to buy it digitally.