How to Reach Dealer Incentives Program ROI in 11 Steps

The idea of a reward program is familiar to most people: the program participant performs a desired action (such as purchasing more of a company’s products) and receives a reward for doing so. Dealer incentive programs are unique in that the reward recipients are not employed by you, the manufacturer in the product supply chain. Dealers are either business-owners or employed by distributors who resell your products. This can dilute the connection between your brand and the rewards dealers receive … Read More