3 Direct Mail Mistakes Most Contractors Make

… Where many direct mail campaigns go wrong is not following the 40/40/20 rule. But if this guideline isn’t making you feel confident in your marketing abilities just yet, don’t fret. We’ve outlined the most common ways contractors break the rules so you know exactly what to avoid when setting up your direct mail campaign… Read More

The Handy Guide To The Contractor Selfie

While the contractor selfie hashtag is seldom used – as of October 2016, #selfie has been used publically over 270 million times on Instagram alone. While millennials stereotypically take the most selfies, it doesn’t mean you can’t get into the game – it’s time to start with your first contractor selfie. If there is one more tool you should add to your truck mounted tool box this year – maybe it should be a selfie stick! Read More

Building together: Women in construction look to each other for support

… Woman have long been a minority in construction, struggling to gain acceptance in a male-dominated field. Today, women make up about 9% of the building industry, compared to 47% of the overall U.S. workforce. To survive — and get ahead — they’ve looked to each other for mentoring, access to education and other support. One result of that collaboration has been the recent rise in professional organizations for women, by women at the local, state and national levels… Read More

Deportation Could Cause 8% Decline in Construction

President-elect Trump campaigned on his policy of deporting 11 million undocumented immigrants and building a wall to prevent more from entering. In his first interview this past week as President-elect, he revealed his priority to deport at least 3 million undocumented immigrants with criminal records once he’s inaugurated.

The mass deportations will have an outsized effect on the building industry … Read More

How to Reach Dealer Incentives Program ROI in 11 Steps

The idea of a reward program is familiar to most people: the program participant performs a desired action (such as purchasing more of a company’s products) and receives a reward for doing so. Dealer incentive programs are unique in that the reward recipients are not employed by you, the manufacturer in the product supply chain. Dealers are either business-owners or employed by distributors who resell your products. This can dilute the connection between your brand and the rewards dealers receive … Read More